So, Google will be assessing how well sites comply with the Coalition's standards, informing sites of any issues, and giving them the opportunity to address those problems. "Although a few of the ad experiences that violate the Better Ads Standards are problems in the advertisement itself, the majority of problematic ad experiences are controlled by the site owner," Chrome Engineering Manager Chris Bentzel explained in a blog post (Opens in a new window). On mobile devices, the company is also planning to eradicate prestitial ads, even if they don't have a countdown clock postitial ads (Opens in a new window) with countdown timers that appear after you follow a link ads that take up more than 30 percent (Opens in a new window) of a page flashing animated ads and full-screen scrollover ads (Opens in a new window) that appear on top of the page's content and obstruct it from view. On desktops, Google will be blocking pop-up ads, full-page prestitial ads (Opens in a new window) with countdown timers that block you from seeing content on the page for a certain amount of time, auto-play videos ads with sound, and large sticky ads that stay on the page even when you scroll.
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